What’s worse than having a seriously underdeveloped audience on Twitter? How about having plenty of followers, only to watch them slowly but surely disappear? Unfortunate as it may be in, it’s also a surprisingly common issue. Most (or all) of your Twitters followers disappeared without a trace, leaving you wondering what went wrong.
Common Causes and Solutions
In order to put a stop to and ultimately reverse the problem, you need to establish one important thing:
Why my Twitters followers are disappearing in the first place.
The good news is that in most instances, there’s a relatively simple explanation. Time and effort may be needed to enforce the necessary corrective measures, but figuring out what’s going wrong doesn’t typically take a Twitter genius. In any case, the time and effort you invest in the process will most likely be rewarded on the other side.
It’s worth remembering that Twitter has an active global audience of more than 500 million people. It’s also one of the most powerful and influential platforms of its kind ever created. Standing out from the crowd isn’t easy, but build a decent audience on Twitter, and you’re golden.
Referring back to the million-dollar question – why do I keep losing followers on Twitter – it can usually be attributed to just a handful of common issues. Which in all cases should be acknowledged and addressed as quickly as possible, in order to minimize the damage.
Here’s the most likely list of reasons why you’re losing Twitter followers, either suddenly or at a steady pace:
You’ve Bought a Bunch of Fake Followers
First up, if you decide to go ahead and buy Twitter followers, it’s up to you to ensure they’re authentic. The reason being that synthetic Twitter followers that come from inactive accounts are almost always identified by the platform itself, sooner or later. As a result, it’s only a matter of time until the fake followers you bought are removed from your account.
Buying Twitter followers can be a great way of enhancing the credibility and appeal of your profile. Nevertheless, it’s essential that you track down the best site to buy Twitter followers on the web and stick exclusively with authentic followers. If the authenticity of the followers for sale cannot be guaranteed, they’re not worth the money – however cheap they may be.
You’re Not Involved with Your Audience
If you ignore the comments and general input of your audience, you can’t expect them to stick around too long. Comments and interactions can be great for generating interest and engagement, but only if you yourself are willing to join the conversation. If not, you’re guaranteed to see followers departing and never looking back.
Unless you’re willing to get involved and stay involved with your audience, there’s no point being on Twitter in the first place. If you have neither time nor the inclination to do it yourself, think about bringing a social media manager on board to take care of things on your behalf.
Your Tweets Are Irrelevant
It could also be that the Tweets you’re publishing have absolutely no value or relevance to your target audience. It’s up to you to ensure that the content you share is engaging, influential and holds some kind of value. Otherwise, you’d be better off not sharing it at all.
Always consider the quality and relevance of your Tweets, before going ahead and publishing them. The occasional off-topic Tweet isn’t going to kill your account, but become known as a source of garbage information, and you’re headed for disaster. Invest as much time and effort is necessary for the research and creation of Tweets that hold as much value and relevance as possible.
You’re All About the Hard-Sell
There are a time and a place for being predominantly promotional. Social media isn’t it. The clue is right there in front of you – social media is all about the more social side of things. Hence, if you use your Twitter account purely for promotional purposes, it won’t be long before your audience turns its back on you.
With social media, you need to make it all about your audience – not about you or your business. Think about the kind of content they’ll appreciate and the kind of content that will have them coming back for more. Engaging, informative, entertaining and unique – ideally without a hint of the hard-sell at any time.
You’re Not Active Enough
Last but not least, it’s worth remembering that most dedicated Twitter fans are glued to their devices and their accounts 24/7. Hence, they respond most positively to Twitter users that provide them with a relatively regular stream of quality content. Simply publishing one or two Tweets randomly every week or so just isn’t going to cut it.
You don’t want to cross the line into bombarding your audience with spam, but you certainly need to maintain an active presence. Decide ahead of time whether you’ll be Tweeting three times a day, five times per week or whatever suits your requirements and your audience. After which, it’s up to you to maintain your output consistently, ensuring your audience knows exactly what to expect and when.